For Mechta’s new positioning, we challenged the habit of entrusting dreams to superstitions instead of making them happen. The campaign pushed this absurdity to the extreme: ordinary people share their deepest wishes with goldfish, birthday candles, and other “ambassadors of dreams” — only for things to go hilariously off-script.
For Mechta’s new positioning, we challenged the habit of entrusting dreams to superstitions instead of making them happen. The campaign pushed this absurdity to the extreme: ordinary people share their deepest wishes with goldfish, birthday candles, and other “ambassadors of dreams” — only for things to go hilariously off-script.
